A Year in Seoul - video by Maddy

Tuesday, November 10, 2009

빼 빼 로 Day!


Today is 빼 빼 로 (Pepero) Day in Korea, a holiday managing to be just as lucrative for the Korean candy companies as Valentine's Day. The holiday, most likely started by mega corporation, Lotte, is celebrated by exchanging Pepero (a Lotte bran) sticks and other small gifts. A Pepero is a cookie stick dipped in chocolate and other toppings. The celebration came about as a clever marketing tool because the date 11/11 resembles the Pepero. I've come to learn that Koreans adore anything related to love and cutesy gifts, so it's not surprising that this holiday took off.

There is at least a dozen other holidays celebrating love and friendship in Korea. And stores having been showing elaborate Pepero displays for two weeks now. I loved watching the Korean men scramble to buy Pepero for the girlfriends last night. I'd love to see what would happen to the poor schmuck who managed to forget somehow.

I came to school this morning and was immediately swarmed with students flinging chocolate at me. Luckily, I came prepared with plenty of 빼 빼 로 to exchange. Check out my stash in the picture above. Assah!

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